Lafarge Malayan Cement Secures Green Label Certification For Two Eco-Friendly Products


17 May 2010. Kuala Lumpur, Malaysia.

Lafarge Malayan Cement Berhad (LMCB) announced today that it is the first Malaysian cement company to have two of its cement products awarded the Green Label certification by the Singapore Environment Council (SEC). The two cement products are the innovative and eco-friendly Mascrete LH and Phoenix that fulfilled the pre-requisite to become eligible for the Green Label certification. Mascrete LH and Phoenix are manufactured using pulverized fuel ash, also known as fly ash, a by-product of coal fired power stations.


“This is a proud moment for us,” said President & Chief Executive Officer of LMCB, Bi Yong Chungunco. Besides offering advanced solutions to meet our customer’s demands, we are one step ahead, developing technological breakthroughs in reducing the CO2 footprint in cement applications. “This affirms Lafarge’s leadership and commitment to sustainable construction through innovation.”


“Innovation is a key focus at Lafarge with more than 50% of our R&D budget dedicated to sustainable construction. At LMCB, we have also invested considerable research to develop innovative products such as Mascrete LH and Phoenix. The Green Label Certification is recognition and validation of our R&D initiatives as well as our leadership in producing ‘green’ building materials.”


The Green Label certification is a milestone in Lafarge Malayan Cement’s journey to reduce its carbon footprint. It already has several initiatives to reduce the consumption of non-renewable natural resources and save energy during product manufacturing and construction.


To date, Lafarge plants in Malaysia use alternative fuels such as palm kernels shells and tyres during the manufacturing process to reduce carbon emissions.


About Lafarge Malayan Cement Berhad

Lafarge Malayan Cement Berhad (LMCB) is the leader in Malaysia’s cement industry.  Incorporated in 1950, it built the country’s first cement plant in 1953. Today, LMCB is the parent of a group of companies in Malaysia and Singapore with core businesses in the manufacturing and sale of cement, ready-mixed concrete and other related building materials. LMCB employs more than 1,000 people and operates a nationwide network of facilities that includes three integrated cement plants in Langkawi, Kanthan and Rawang, a grinding plant in Pasir Gudang and distribution channels by road, rail and sea. LMCB is proud to serve Malaysia for the past 59 years and is committed to the sustainable growth of the nation’s building materials industry.


Additional information is available on the website at


About Lafarge

Lafarge is the world leader in building materials, with top-ranking positions in all of its businesses: Cement, Aggregates & Concrete and Gypsum. With 78,000 employees in 78 countries, Lafarge posted sales of Euros 15.8 billion in 2009.


In 2010 and for the sixth year in a row, Lafarge was listed in the ‘Global 100 Most Sustainable Corporations in the World’. With the world’s leading building materials research facility, Lafarge places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.


Additional information is available on the web site at


About Singapore Green Labelling Scheme

The Singapore Green Labelling Scheme (SGLS) was launched in May 1992 by the Ministry of the Environment. The scheme applies to most products, except food, drinks and pharmaceuticals. It does not apply to services and processes. The Green Label accreditation is awarded to products that meet the eco standards specified by the scheme. SGLS is a member of the international Global Eco-labelling Network (GEN), which provides for mutual recognition of SGLS endorsed products by other members of the network.


The Singapore Environment Council (SEC) has administered the scheme since June 1999. The Council is a nationally orientated, non-governmental organisation that seeks to raise the level of environmental awareness and action within industry and the community. The SEC secretariat recommends product categories and solicits suggestions from industries. It also approves applications for the Green Label.