Lafarge Malayan Cement Partners With BonusLink To Add Value And Provide Extra Benefits To Its Dealers



1 September 2010. Kuala Lumpur, Malaysia.


Lafarge Malayan Cement Berhad (LMCB) signed an agreement with BonusLink today to offer BonusLink Points to its dealers starting 1 October 2010.


The premier loyalty programme “Lafarge-BonusLink Dealers’ Rewards” is a first of its kind to be offered to the hardware store dealers where their Lafarge bagged cement purchases can now be translated to BonusLink Points.


“We have many hardware store dealers who have been loyal to our Lafarge brand over the years and we have been looking for ways on how to provide extra benefits to them. BonusLink is Malaysia’s first and most successful consumer rewards programme and has over 12 years of excellent track record behind their name. We believe that this partnership will provide more value to our loyal dealers by giving them BonusLink Points on their cement purchases.” said President & Chief Executive Officer of LMCB, Bi Yong Chungunco.


Victor Goon, General Manager of BonusKad Loyalty Sdn Bhd added “We are confident that Lafarge dealers will appreciate the additional value they will get with BonusLink Points. The Points from this program can be combined with the Points collected from BonusLink’s 30 Partners and enable dealers to redeem their BonusLink gifts and vouchers in a very short period.”


Under the agreement, the hardware store dealers who purchases Lafarge bagged cement will be given BonusLink Points for every tonne of bagged cement that they purchase. The “Lafarge-BonusLink Dealers’ Rewards” programme is expected to add to the many reasons of choosing Lafarge cement which is superior in terms of quality, wide range of products and eco-friendly product range.


About Lafarge Malayan Cement Berhad

Lafarge Malayan Cement Berhad (LMCB) is the leader in Malaysia’s cement industry.  Incorporated in 1950, it built the country’s first cement plant in 1953. Today, LMCB is the parent of a group of companies in Malaysia and Singapore with core businesses in the manufacturing and sale of cement, ready-mixed concrete and other related building materials. LMCB employs more than 1,000 people and operates a nationwide network of facilities that includes three integrated cement plants in Langkawi, Kanthan and Rawang, a grinding plant in Pasir Gudang and distribution channels by road, rail and sea. LMCB is proud to serve Malaysia for the past 60 years and is committed to the sustainable growth of the nation’s building materials industry.


Additional information is available on the website at


About Lafarge

Lafarge is the world leader in building materials, with top-ranking positions in all of its businesses: Cement, Aggregates & Concrete and Gypsum. With 78,000 employees in 78 countries, Lafarge posted sales of Euros 15.9 billion in 2009.


In 2010 and for the sixth year in a row, Lafarge was listed in the ‘Global 100 Most Sustainable Corporations in the World’. With the world’s leading building materials research facility, Lafarge places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.


Additional information is available on the web site at


About BonusLink

BonusLink is Malaysia’s most successful loyalty marketing company and is a service provider to big brands such as Shell, MBF Cards, Parkson and Public Bank. BonusLink is more than a one-destination card, gladly accepted by 30 of Malaysia’s best brands with over 3,000 outlets nationwide, covering the automotive, banking & finance, insurance, telecommunications, food and beverage, household, healthcare and fashion industries. Since its inception in 1998, BonusLink’s membership base has grown to over 7 million Members comprising two thirds of the urban population in Malaysia.


Visit to find all you need to know about BonusLink.



Janet Lim
Manager, Investor Relations & Communications
Tel : +603 7723 8200  Mob : +016 662 6525
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