Lafarge Malayan Cement Encourages Dyslexic Children To Show Off Their Creative Skills and Artistic Flair


Petaling Jaya, Tuesday, 11 September 2007


Excitement and happiness were written on the faces of the children from Persatuan Dyslexia Wilayah Persekutuan and Selangor as they greeted staff from Lafarge Malayan Cement, the pioneer and leader in the Malaysian cement industry, who visited the association's premises in Subang Jaya, Selangor.  Eight children from the association were exceptionally happy when they were announced as winners of the drawing contest jointly organised by Lafarge Malayan Cement and Persatuan Dyslexia Wilayah Persekutuan.  Lafarge Malayan Cement also pledged a donation of RM3,850, collected from proceeds through printing of the company's specially-designed festive greeting cards, to the association during the visit.


The contest and donation are part of Lafarge Malayan Cement's community service programme where every year, the company will donate proceeds from their greeting cards to a charity organisation, in line with the company's corporate social responsibility commitment.  A total of 49 children from the association, aged between 5 and 12 years old, participated in the contest where they were given the choice to draw any of the four main festive seasons celebration in Malaysia.  Four of the best drawings were then selected and printed on the cover of Lafarge Malayan Cement's Hari Raya, Deepavali, Season's Greeting and Chinese New Year cards for 2007/2008.


Lafarge Malayan Cement's Vice President of Communications, Robitahani Zainal, said, "This is the first time we are donating proceeds from our festive greeting cards to Persatuan Dyslexia Wilayah Persekutuan although we have been donating the proceeds to charity for many years.  We are pleased to have the opportunity to contribute and help create awareness on the difficulties faced by dyslexic children, and hope that the donation given will be used by the association to further expand its activities for the benefit of the children."


"Although they have difficulties in learning to read and spell, dyslexic people often have special talents such as artistic, athletic and others.  The drawing contest is our way of allowing these children to show their artistic talent," added Robitahani.


This contribution is also very much in line with Lafarge Malayan Cement's commitment of supporting social and educational advancement in the local community.  The company recently celebrated the 10th anniversary of its Schools Project where bursaries and excellence awards are given annually to children in the four states where it operates.


Expressing her thanks to Lafarge Malayan Cement for their generous contribution, Sariah Amirin, President of Dyslexia Association of Malaysia said, "We are thankful that Lafarge Malayan Cement acknowledges the association's role in helping dyslexic children overcome their reading and writing difficulties.  With greater awareness about dyslexia, we hope to help more people through the numerous activities we organise."


Dyslexia is a neurological learning disorder.  About 5 - 10% Malaysians have dyslexia.  People with dyslexia find it hard to learn to read and write as well as go through normal education even though their intelligence is normal.


About Lafarge Malayan Cement Berhad

Lafarge Malayan Cement Berhad (LMCB) is the leader of the Malaysian cement industry. It was incorporated in 1950 with its first cement plant built in Malaysia in 1953. LMCB is today the parent of a group of companies in Malaysia and Singapore whose core businesses are in the manufacturing and sale of cement, ready-mixed concrete and other related building materials. LMCB currently employs more than 1,500 people and operates a nationwide network of facilities, which includes three integrated cement plants in Langkawi, Kanthan and Rawang, a grinding plant in Pasir Gudang and distribution channels by road, rail and sea. LMCB is proud to serve Malaysia for the past 57 years and is committed to continue "Building Malaysia Together" in the coming years.


Additional information is available on the website at


About Lafarge 

Lafarge is the world leader in building materials, with top-ranking positions in all of its businesses: Cement, Aggregates & Concrete and Gypsum. With 71,000 employees in over 70 countries, Lafarge posted sales of Euros 17 billion in 2006.


Lafarge has been committed to sustainable development for many years, pursuing a strategy that combines industrial know-how with performance, value creation, respect for employees and local cultures, environmental protection and the conservation of natural resources and energy. Lafarge is the only company in the construction materials sector to be listed in the 2007 "100 Global Most Sustainable Corporations in the World". To make advances in building materials, Lafarge places the customer at the heart of its concerns. It offers the construction industry and the general public innovative solutions bringing greater safety, comfort and quality to their everyday surroundings.


Additional information is available on the website at


For further information, please contact:


Robitahani Zainal, Vice President, Communications

Direct line: 03-7723 8223 Fax: 03-7722 4100  



Lim Hui Ye, Senior Executive, Communications  

Direct line: 03-7723 8458 Fax: 03-7722 4100