The Home Malaysians Want!


According to a nation-wide survey, it is a landed unit costing RM400K-RM600K with good accessibility. This home that Malaysians co-create will be built and sold.

Malaysians have spoken. Their ideal home is gated landed unit with three rooms or more and three bathrooms or more. It should cost no more than RM600,000 and enjoy easy accessibility with amenities located nearby.

Green surroundings and good ventilation are also important to Malaysians.

These are the findings of the Lafarge-EdgeProp MYHOME survey on the Ideal Malaysian Home. The six-week survey conducted on from Feb 28 attracted close to 14,000 responses from throughout the country. 

More than half of the respondents are below 35 years old while 19 per cent are aged between 36 and 45 years. Most reside in the Klang Valley -- Selangor (42%); Kuala Lumpur (17.5%); Johor (7.1%) and Perak (6.8%) -- and this explains their willingness to invest up to RM600,000 in the home they desire.

More than half (61%) of the respondents earn less than RM100,000 annually. A quarter (24.4%) earns RM100,000  to RM200,000 annually while 10.6% earn RM200,001 to RM400,000 a year.

Interestingly, Malaysians' penchant for food is mirrored in the survey findings. Although the kitchen is not identified as the most important space at home, a whopping 80% of respondents name cooking, be it for themselves or their family members, as the most important activity at home. 

When choosing their ideal home, the respondents stress more on construction quality than attributes such as a prestigious address

"The survey results serve as a good reference for the industry as it seeks to provide Malaysians homes they want to live in," says Lafarge Malaysia chief executive officer Mario Gross.

"It is more important now than ever before for building solutions companies like Lafarge to work closely with architects, designers and developers to build homes that meet the needs of Malaysians," says Gross, adding that the results show that Malaysians favour smaller spaces that are well thought out, planned and designed. managing director and editor-in-chief Au Foong Yee says the survey findings amplify that a home is not just a roof over one's head. This has everything to do with changing lifestyles plus the fact that real estate ownership is getting harder due to a mismatch in property prices and income levels.

"While it is true that trends may influence aesthetics, fundamental needs such as location, affordability, security and convenience remain paramount for the home Malaysians want," adds Au.

The Lafarge-EdgeProp MYHOME campaign is jointly owned by Lafarge Malaysia and Findings from the survey will be translated into actual brick and mortar.

This home that Malaysians co-create will be built and sold by S P Setia, Malaysia's top property developer. S P Setia is a winner of the inaugural EdgeProp Malaysia's Responsible Developer - Building Sustainable Development Award 2018.