Creating A Road Safety Culture


Petaling Jaya, 16 September 2011

Lafarge Malayan Cement launched the Road Safety Campaign at PLUS Expressways’ Toll Plazas with the objective to create road safety awareness and remind motorists to drive safely.  This is in line with the various measures taken by the Ministry of Transport to prevent and reduce road accidents in Malaysia.


The campaign was held simultaneously at the Damansara and Subang Toll Plazas where goodie bags with specially designed safety items such as “No to Road Accident” sunshade and car stickers, Jabatan Keselamatan Jalan Raya road safety brochures and refreshments were distributed to motorists by Lafarge Malayan Cement’s employees.


At the event, Bi Yong Chungunco, President & Chief Executive Officer of Lafarge Malayan Cement said, “At Lafarge Malayan Cement, Safety is more than a priority – it is our core value.  We have to care and be responsible for our own safety and the safety of others.


We want to make “Safety a Way of Life” for everyone.  As a concerned corporation and road users ourselves, we were alarmed with the rising trend of road accidents especially during the festive period.  Therefore, the Road Safety Campaign is part of our corporate social responsibility programmes to enable us to reach out to the community. 


More than forty of our employees volunteered their time to be here today to distribute the goodie bags to motorists.”



Lafarge Malayan Cement Berhad (LMCB) is the leader in Malaysia’s cement industry.  Incorporated in 1950, it built the country’s first cement plant in 1953. Today, LMCB is the parent of a group of companies in Malaysia and Singapore with core businesses in the manufacturing and sale of cement, ready-mixed concrete and other related building materials. LMCB employs more than 1,000 people and operates a nationwide network of facilities that includes three integrated cement plants in Langkawi, Kanthan and Rawang, a grinding plant in Pasir Gudang and distribution channels by road, rail and sea. LMCB is proud to serve Malaysia for the past 60 years and is committed to the sustainable growth of the nation’s building materials industry.


Additional information is available on the website at

Lafarge is the world leader in building materials, with top-ranking positions in all of its businesses: Cement, Aggregates & Concrete and Gypsum. With 76,000 employees in 78 countries, Lafarge posted sales of Euros 16.2 billion in 2010. Lafarge was ranked 6th in the “Carbon Disclosure Project” and entered the global “Dow Jones Sustainability Index” in 2010 in recognition of its sustainable development actions. With the world’s leading building materials research facility, Lafarge places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.  Additional information is available on the web site at